ULTRON new partner of the 2017 Asia Trail Master series
We are delighted to present ULTRON as a new official partner of Kuai Sports Promotions, founder and managing company of the Asia Trail Master series. ULTRON is a leading homegrown sportswear and lifestyle brand in Malaysia for general sports activities such as running, cycling, yoga, zumba, football and fitness.
Officially launched in 2015, ULTRON made an impact in the Malaysian sports scene securing strategic collaborations with more than 100 sporting events to date. ULTRON also endorses a number of world-class athletes including SEA Games medalists and renowned Yoga practitioners.
ULTRON's tagline 'Change The Game'- signifies the revolution it has created in the Malaysian sports scene by introducing locally designed and produced superior quality products at an affordable price whilst raising the awareness of a healthier lifestyle for a fitter nation.
ULTRON's General Manager Mark Chua explains: "ULTRON and Asia Trail Master share the same belief that Asia accounts for the fastest growing economy in the world in the sporting and fitness sector. As both brands share the root of an Asian identity, it is the common vision of both Asia Trail Master and ULTRON to bring the best of Asia in innovation and sports product quality to make an impact on the global stage."
To date, ULTRON is mainly known in running circles for its lightweight shirts and shorts favoured by road runners. Their apparel not only feels comfortable while running, but also in every day life. Best known is its quality sporting top made from it’s Micro-dry fabric - that weighs from as low as 125g/m2 - one of the most lightweight in the market. It’s Ultra light weight, yet knitted in a unique weaving structure that prevents the material from becoming transparent-looking, while retaining ultra-softness and all the various functionalities of fast-dry, breath-ability, stretch-ability, anti-UV and chafing-resistant, making it a cut above the rest. To further enhance the product durability, ULTRON also innovated on the manufacturing aspects.
"ULTRON made its name in the Malaysia running scene primarily among road circuit event because road circuit events have been largest market segment especially among amateur runners," says Chua. "Moving into its 3rd year now ULTRON is riding on its established brand-following to take it a step further and grow its presence both among the elite runners segment, as well as the regional Asia market. In 2017 ULTRON is increasing its exposure in Trail, Ultra, Triathlon and Duathlon events to 30% of the total events partnership from 15% in the year 2016. Other than Asia Trail Master, ULTRON is also proud to be the Official Apparel Partner for many other renowned international events in the region including XTERRA Asia-Pacific Championship 2017 and Powerman Asia Duathlon Championships 2017."
Another major expansion for ULTRON in 2017 is the Ultron Women label that will introduces a wider range of women collection specially designed for the Yoga, Zumba and Women Fitness segment. Applying the same Micro-dry technology to women sportswear, ULTRON aims to #ChangeTheGame in a much broader scale and sporting segments within the ASEAN region in the coming year.
If you are in Kuala Lumpur, you can visit the home store of ULTRON in KL Nu Sentral Mall. And of course, you can also visit the brand's official website.
The working crews of Kuai Sports Promotions and Asia Trail Master will be dressed by ULTRON in the coming season. We are grateful for this new collaboration and look forward to a long partnership.