T8 extends as apparel partner of ATM for Season XII

We are very happy to announce that also in Season XII of the Asia Trail Master Championship series, T8 will continue to be our premium apparel partner! Ever since co-founder John Ellis became ATM Champion in 2019, T8 has been a consistent and very supporting partner of the Asia Trail Master journey and we are indeed delighted that we can continue to collaborate for another season.

Both T8 and Asia Trail Master have continued to grow together over the past seven years, to the extent that in many Southeast Asian countries T8 now often seems the dominating apparel brand. The Ice Tees and the Sherpa shorts have become iconic, and then we cannot even see the T8 Commandos - the functional anti-chafing underwear by the brand - the product that actually started it all. As international manager David Longo states: “T8 is a brand designed and produced with South East Asian runners and trail running conditions in mind”.

Lots of elite runners in the region, but also elsewhere in the world, have been taken under T8’s wings over the years. Those include two-time ATM Champions John Ray Onifa and Priya Rai, Jeff Campbell, Arnie Macaneras, Kristian Joergensen, Rashila Tamang, Jessica Lam, Vanja Cnops and several others. The list is almost a “who’s who” of competitive trail running in Hong Kong and Southeast Asia. It proves the good vibes but also the excellence of their products for trail running.

David Longo continues: “In 2027 we are proud to continue our longstanding relationship with the Asia Trail Master series and support the growth of trail running in Southeast Asia, especially at a grassroots level. We also plan to announce some new products and look forward to another exciting season of racing.”

While you can find T8 products in physical stores in nearly every country in the region, you can also order easily from the general online store, accessible via the link button below.